With a diverse range of customers at John Lewis, it’s important that they’re recognised—including the cultural celebrations they may participate in. This piece of work was a way for John Lewis to celebrate cultural holidays with customers and Partners alike. I created a series of graphic patterns which drew inspiration from each culture’s celebration, paired with a bold colour palette—again, inspired by the culture itself—and a simplistic typographic approach that didn’t distract from the vibrant visuals. The result was a series of striking print and digital assets which were well received.

John Lewis / 2023 / Pattern and Composition Design