Staying relevant and current is essential for any brand. Newness at John Lewis was a campaign designed to convey to customers—and future customers—that the latest brands and seasonal products were available both in-store and online. I developed a unique piece of key artwork featuring curated lifestyle and seasonal items bursting from the iconic John Lewis Brand Line symbol—transforming it into a bold expression of discovery and excitement. This central visual was adapted across a wide range of digital and editorial formats, delivering a fresh and cohesive identity that evolved weekly to reflect changing themes and trends. 

John Lewis / 2022 / Key Artwork and Composition Design