Reluxeandco is an independent business specialising in everyday premium jewellery. It was essential that the brand identity reflected their premium positioning and craftsmanship. I developed a refined visual system using a high-end typeface, a sophisticated colour palette, and delicate graphic motifs to evoke a sense of elegance and timelessness. The resulting identity feels considered and luxurious, helping to position Reluxeandco as a contemporary yet classic jewellery brand.

2021 / Brand Identity Design